Where Function Meets Feeling

To meet Gen Z’s growing interest in products that support both wellbeing and everyday convenience, we developed Oddlygood Gut Feeling – a sub-brand centered around gut health, fermentation, and probiotics.

Inspired by the connection between the gut and the brain, the concept was designed for a generation constantly in motion. The range consists of a drinkgurt – a smooth, drinkable yogurt enriched with billions of live bacteria.

Kombucha – a lightly sparkling fermented tea that supports balance and vitality.

The visual identity is built around the idea of where function meets feeling. Organic shapes, flowing movements, and playful patterns draw inspiration from the gut’s dynamic ecosystem, capturing the energy and liveliness of fermentation. Tactile textures and subtle sparkling details reinforce the feeling of vitality, both inside and out.

To preserve the natural carbonation while creating a distinctive shelf presence, the products are packaged in aluminum cans. The format offers both functional benefits and a contemporary expression that stands apart within the category.

Client
Oddlygood

Year
2025

Team
Malin Tengström, Elina Mannström & Emma Johansson